MRTCFounder Voice
Write like yourself, at volume
Extracts how you actually write from real samples, then enforces it across posts, emails and landing copy so you stop sounding like a brochure that learned to type.
You already have a voice. It gets flattened somewhere between the draft and the homepage — into mission statements, polite dust, and copy assembled by committee.
Founder Voice captures the pattern from writing where you were not performing, then turns it into rules strict enough to apply on deadline: hierarchy, tone, microcopy, and a rewrite pass that keeps your rhythm instead of sanding it off.
What you can do with it, on day one
- Voice capture from samples you already wrote
- A style guide with rules, not adjectives
- Homepage copy drafted in your register
- About-page narrative that is not a timeline
- Microcopy rules for buttons, errors and empty states
- Before/after rewrites with the reasoning shown
Built for how it actually goes
It is most useful when the product is good and the words are doing it no favours — the moment where every generic sentence costs you a sale you will never see in analytics.
What is inside
Skill files, voice capture worksheet, style guide template, page-level draft prompts, microcopy rules and the rewrite checklist.
Primary outputs
Voice guide, homepage copy draft, about-page narrative, microcopy rules, editorial checklist.
Why it holds up
Specificity is the whole product. If a line could belong to any company, it gets cut.