Ethical Dark Arts

Attention is valuable, which is why most growth advice reads like a raccoon in a trash fire. Ethical Dark Arts is the version you can run with a conscience and still get distribution.

It covers hooks, channel strategy, cadence and repurposing loops, then attaches an ethical risk checklist to each pattern — so the sharp move stays legal, honest and survivable if it ends up screenshotted.

What you can do with it, on day one

• Channel strategy built around where the offer fits
• Hook library tested across formats
• Content cadence you can sustain in a bad week
• Repurposing matrix from one asset to six surfaces
• Ethical risk checklist for every pattern
• Growth experiment backlog with stop rules

Built for how it actually goes

For founders and marketers who want a real growth engine rather than a spam cannon with brand colours — and who need the guardrails written down before deadline pressure removes them.

What is inside

Skill files, hook library, cadence template, repurposing matrix, ethics checklist and the experiment backlog.

Primary outputs

Channel strategy, hook library, content cadence, repurposing matrix, ethical risk checklist, experiment backlog.

Why it holds up

Every pattern has an explicit misuse case listed beside it. If you cannot name how it goes wrong, you are not allowed to use it.