MRTCCompetitor Autopsy
Understand the field before you enter
Turns public competitor material into a value-curve map, a gap list and the one position they cannot copy without abandoning their own business.
Most competitive research is vibes with screenshots. Competitor Autopsy is a teardown: what they sell, what they deliberately ignore, who they cannot serve, and where the empty space actually is.
It maps value curves, category alternatives and non-customer insight, then converts that into differentiation moves you can defend — a reason to exist beyond 'also me, with a nicer font'.
What you can do with it, on day one
- Competitor teardown against a fixed set of dimensions
- Value-curve map showing where everyone clusters
- Category alternatives, including 'do nothing'
- Non-customer insight brief — the people who looked and left
- Differentiation moves ranked by defensibility
- Strategic risk memo on what they could copy back
Built for how it actually goes
For the moment every competitor looks weirdly similar and you need an angle that survives contact with a buying decision.
What is inside
Skill files, teardown worksheet, value-curve template, non-customer interview prompts and the risk memo format.
Primary outputs
Teardown, value-curve map, alternatives list, non-customer brief, differentiation moves, risk memo.
Why it holds up
It refuses to conclude 'be better'. If the output is not a specific position, it is not finished.